EUROBEST 2024
This integrated campaign for SMH reimagined humanitarian giving as a meaningful investment. By using the language of finance and subtle irony, it engaged a value-driven audience and highlighted the human consequences of migration policy. Spread across Instagram, OOH, YouTube, and a microsite, the campaign transformed support into conscious action — blending creative storytelling with a socially relevant message.
Key Visual
A sleek fusion of business language and modern design, enhanced with subtle gamification elements. This approach makes a serious topic more accessible and engaging — especially for audiences who care about human rights but respond to clear, value-driven communication.
Collab with Tomáš Tancer – Social media specialist at McCann
OMD – Creative challange 2023
Media campaign “An Ally in Tough Times” for Philips targets Generation Z by connecting their everyday struggles with the need for routine and mental well-being. The Philips Sonicare 4300 electric toothbrush becomes a symbol of discipline, helping young people start their day with purpose.
A standout element of the campaign is its unique offline activation: sculptures placed in selected cities invite young people to interact by placing stickers on the spot that represents their personal pain. This symbolic gesture connects them to a supportive Discord community, where they can share experiences and find encouragement. Combined with emotional storytelling and targeted online content, the campaign creates a powerful blend of engagement, empathy, and impact.
Collab with Tereza Růžičková – Social account executive at Ogilvy
